PHILLY AIDS THRIFT
REBRAND
One of Philadelphia's Leading Thrift Store
Philly Aid Thrift (PAT) is a nonprofit organization in Center City Philadelphia, that offers free HIV testing year round. PAT accepts all kinds of donations as long as they are in good condition.
THE SOLUTION
Design a mark that embodies the nature of the brand and reflects its mission.
LOGO
The new company logo is modern and community driven. The badge design emphasizes the client’s mission and impact on the community.The use of colors is youthful and sustainable for the brand’s future.