BLACK AND NOBEL
REBRAND
The Illustrious Superstore
Black and Nobel is a store where people can buy natural products, books, dvds, and art related to African-American culture . They also partner with the local prisons to send books, etc. Located in
Philadelphia, PA. The superstore was founded two decades ago by Hakim Hopkins.
THE SOLUTION
Design a mark that is unified and embodies the mission of brand.
Logo
The new logo for Black and Nobel emphasizes the wholeness a consumer feels after experiencing the store and the solidity the business brings to the community. The colors convey the high quality of the brand and the brand’s products.
Brand Visuals
PACKAGING DESIGN
Sea Moss
Soap
Chapstick
Hair Oil
FLYER/POSTER DESIGN
WEBSITE DESIGN
