MILKBOY PHILLY
REBRAND
One of Philly’s Most Influential Brands
Milkboy Philly is a historic brand known for its impact on the music industry, and community with their two bar and restaurants located in Center City Philadelphia.
THE SOLUTION
Design a mark that is inclusive and embodies the culture of city.
LOGO
The new business mark is urban and contemporary. The type choice is universal and allows the client to have a single identity. The colors are reflective of the city’s independence. Also the tagline displayed varies with usage.